Image is everything when it comes to online sales. Your product shots tell the story of your shop and are the first impression your business makes on customers.
Great photos are the beginning of getting your products pinned, featured in magazines, on influential blogs and on the coveted front page of online sales platforms like Etsy, Ravelry, Not on the High Street and Folksy.
Whether you sell your own handmade wares on sites or run an online boutique, making the most of those first impressions is crucial.
Product photography can feel overwhelming. We want to help you use your camera to capture the kinds of images you want to use to sell your work. We will show you how to create images that are compatible with your brand, help you easily create white cutouts and go through the basics of working with models.
This is an area we are both passionate about.
Kat Molesworth is a business coach and social media native who has worked with small online businesses throughout the UK to build the brands of their dreams. Her work with Bambino Goodies as features editor has brought her into the center of children’s fashion and design. She is well known for her ruthless eye for design, branding and consistency.
Kat Goldin is a professional product photographer. Her work has been featured in many publications, including the Guardian, but she also has shops on Etsy, Not on the High Street and Folksy, so will be able to give first hand tips and examples.
This 4 week course will teach you the basics of:
- Creating a consistent style and flow in your shop front
- Visual marketing through your products
- Setting up a home studio and basic prop kit
- Working with models
- Get the shots you need to sell
- Editing for impact
- Photo management for online platforms
Chocked full of advice, tips, interviews and case studies, this workshop will get you thinking about how to create images with impact to maximize sales and exposure.
Next Session: January 2014
Frequently Asked Questions:
I’m not in the UK, can I join the class?
The course price is in £GBP but as payment is through PayPal you should be able to access it from any country. You can use this currency converter to calculate the course price as a guide although PayPal will use its own conversion so it may vary.
You can connect with other course members through the private discussion group and by commenting on their photos in the Flickr group – time zones will not limit us!
I want to buy a place for someone else, do you do gift certificates?
Yes! You can buy a gift certificate for any of our courses on the gift certificate page (you can also pin our subtle picture if you’re wishing for one!).
I’m away for one week/ I am very busy; will this be a problem?
Not at all. We have designed the course for busy people. You can work through the lessons week by week or take a break as you need. The assignments are designed to fit in with a busy life and can be done at any time during the course. At the end of the course you will have a PDF e-book containing all of the course materials so you can refer back to it at any point.
I’d like to go manual with my DSLR – will this course cover it?
It’s not the specific aim of this course; Manual Overdrive is dedicated to going manual. We will always be available to give advice and you can create threads relating to the subject in the discussion group to share ideas.
I don’t have a DSLR, only a point and shoot, can I still join?
How much time will I need to spend on the course?
You can spend as much or as little time as you want. We will post content at least three times a week (Monday, Wednesday and Friday), there will be prompts and assignments but what you do with them, or when, is up to you. You might have more time to take pictures at the weekend or find that you have more time one week than another. All of that is fine; the course is flexible because we know having children isn’t!
Will you give me feedback on my pictures?
Yes – we aim to comment on at least one photo per week from each student. You can ask questions and highlight photos you would particularly like feedback on. One of the real positives of being in a group is that you provide support and encouragement for each other so get commenting and you will get comments.
I’d like to let my blog readers know I’m taking part…
Once you have clicked register and gone through the checkout you will be given a link back to our site. This will take you to a course members page and there is a student badge code for you to grab. Didn’t get redirected? Get in touch and we’ll send you the link.
Got another question or need a longer answer? Use our contact page to get in touch.